Could These Start-Ups Become the Next Big Thing?

http://www.nytimes.com/interactive/2012/05/07/technology/start-ups-next-big-thing.html

Dropbox

Pinterest

Airtime

TaskRabbit

Pinwheel

Path

Square

Uber

Quora

Pinterest: An Introductory Guide for Marketers

http://searchenginewatch.com/article/2167238/Pinterest-An-Introductory-Guide-for-Marketers

Demographics

Hitwise classifies Pinterest users into three categories:

• Boomers & Boomerangs: Boomers and Boomerangs are a contemporary consumer segment consisting of baby boomer-aged parents and their grown-up children living under the same roof. In these upscale households, most of the parents are in their 50s and early 60s while most of their children are teenagers and young adults in their 20s.
• Babies & Bliss: Babies and Bliss represent the premier lifestyle for large families in America. With a majority of households containing at least five people, this segment is a haven for large broods living in new suburban subdivisions. Parents in this segment tend to be in their 30s and 40s.
• Families Matter Most: A fast-growing segment, Families Matter Most consists of young, middle-class families in suburban locations leading active, family-focused lives. Nine out of 10 households have kids (nearly two-thirds have multiple kids).

Benefits

Traffic

Sales

Reach

Pinterest climbs to third most popular social network

http://news.cnet.com/8301-1023_3-57410551-93/pinterest-climbs-to-third-most-popular-social-network/

free download: http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download?send=yes

Pinterest's so-called "social curation" 

• 91% of today’s online adults use social media regularly
• Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
• 28% of smartphone owners watch video on their phone in a typical month
• Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter

 Pinterest's traffic grew nearly 50 percent between January and February 2012, Venture Beat reports. The invitation-only pin board site garnered 21.5 million visitors during the week ending Jan, 28, 2012.