Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Friday, August 8, 2014

Ofcom: six-year-olds understand digital technology better than adults

http://www.theguardian.com/technology/2014/aug/07/ofcom-children-digital-technology-better-than-adults

Among six to seven year olds, who have grown up with YouTube, Spotify music streaming and the BBC iPlayer, the average DQ (digital quotient) score was 98, higher than for those aged between 45 and 49, who scored an average of 96. Digital understanding peaks between 14 and 15, with a DQ of 113 – and then drops gradually throughout adulthood, before falling rapidly in old age.

(TEST) how tech savvy are you? (Click)

Thursday, June 12, 2014

Digital cloning: Replacing actors with pixel perfect replicas

http://www.cbsnews.com/news/future-of-movies-digital-cloning-in-maleficent/

Tuesday, June 3, 2014

Digital Actors Go Beyond the Uncanny Valley

Computer-generated humans in movies and video games are paving the way for new forms of entertainment


Friday, May 9, 2014

10 mobile marketing statistics to help justify your budget

http://thenextweb.com/socialmedia/2014/05/04/10-mobile-marketing-statistics-help-justify-budget/?utm_source=social&utm_content=435&utm_campaign=pro-copypaste&utm_medium=referral


1. Spending on mobile advertising will grow substantially year-over-year across industries

2. Consumers are less likely to comparison shop when using a mobile app

3. More than half of consumer time spent on the Internet is on mobile devices

4. The growing intersection of mobile and the retail experience becomes a bigger priority

5. Mobile traffic will grow significantly in the next five years with no end in sight

6. Video will continue to represent a majority of activity occurring on mobile devices

7. Facebook mobile users continue to exceed Facebook desktop users

8. Redeeming mobile coupons is on the rise

9. Twitter was born on mobile and continues to offer opportunities for growth on these devices

10. A majority of mobile searches result in immediate action

Friday, January 10, 2014

Digital Ads: How Facebook, Google, And Twitter Target Us

http://readwrite.com/2014/01/01/digital-ads-personalization-google-facebook-twitter#awesm=~ossO1WlW8R4y8P

What kind of personal data do the social giants collect for advertisers?


Reaching The Right People

Finding The Target Demographic

Tracking Behavioral Rituals

One More Time: Remarketing

Google On The Hot Seat

Monday, January 6, 2014

Top Digital Marketing Trends in 2014

http://socialmediatoday.com/anitaloomba/2035211/top-digital-marketing-trends-2014#!

Content continues to be king

Growth of video marketing

Social media diversification

+ mobile...