The Psychology of Color in Marketing and Branding

http://www.entrepreneur.com/article/233843

"SKIN" Transforms Your Emotions Into Sound And Color Through Sweat Data

http://thecreatorsproject.vice.com/blog/skin-transforms-your-emotions-into-sound-a-color-through-sweat-data
http://www.harvestworks.org/jun-2-4-claudia-robles-skin-installation-with-bio-data/

SKIN is a project that measures gallery visitors' skin moisture using a GSR (Galvanic Skin Response) interface and transforms that data into sound and images. Psychological states such as stress, nervousness, and even arousal become observable, external information. 

psychology of color: a guide for designer

http://visual.ly/color-guide-designers

by linchpinseo.
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