when watching at home, 43 percent of timeshifted primetime broadcast programming is played back the same day it was recorded and 88 percent is played back within three days.
- During primetime, the share of viewership devoted to sitcoms has risen steadily over the past three years.
- $72 billion was spent on TV advertising in the U.S. in 2011, with $14 billion allocated during these five traditional primetime genres..
- More than half of all broadcast TV product placements during primetime took place on reality programs (4,664).
