New Rules for Business in the Social Media Age

http://www.bnet.com/blog/digital-marketing/new-rules-for-business-in-the-social-media-age/322

1. Go where the attention is. 

2. There is no “typical” social media user. 

3. Know your audience. 

4. If you’re global, think local. 

5. Leverage social media for loyalty marketing. 

6. Think of influence as online and offline.