2013 11 mobile eating the world

2013 11 mobile eating the world from Benedict Evans

Report: 69% Of Tablet Owners Watch TV And Surf The Web Simultaneously

http://blog.nielsen.com/nielsenwire/online_mobile/report-u-s-media-trends-by-demographic/

• Teens used a game console for eight minutes a night, on average, during primetime – more than twice as much as the general TV population.
• When watching TV and using their tablet simultaneously, male tablet users were more likely to look up information related to a TV program while females were more likely to up look info related to a TV ad.
• Females spend 61.2 percent of their timeshifted viewing during primetime watching Dramas.
• Online adults aged 25-54 are 23 percent more likely than the average U.S. Internet user to follow a brand via social networking and 29 percent more likely to purchase a product online that was featured on TV.

Simultaneous TV and Tablet Usage (Q4 2011)

Activities while watching TV	General Population*	P13-17	P18-34	P35-54	P55+	Males	Females
Checked email site during the program	61%	52%	58%	65%	65%	58%	64%
Checking sport score	34%	34%	36%	34%	32%	44%	24%
Looked up coupons or deals related to an advertisement I saw on TV	22%	22%	29%	21%	14%	21%	24%
Looked up information related to the TV program I was watching	37%	37%	36%	38%	34%	39%	34%
Looked up product information for an advertisement I saw on TV	27%	29%	28%	27%	22%	25%	28%
Visited a Social Networking site during the program	47%	62%	50%	47%	33%	44%	50%
Visited a Social Networking site during a commercial break	45%	52%	52%	44%	32%	43%	48%
Source: Nielsen
*Tablet users aged 13+

Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period

http://pewresearch.org/pubs/2176/tablet-computers-ebook-readers?src=prc-newsletter
http://www.pewinternet.org/Reports/2012/E-readers-and-tablets.aspx?src=prc-headline

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

Inkling for Medical School

iPad와 같은 타블렛 계열의 pc가 교육분야에 깊숙히 파고들 것이라는 것은 전문가 대부분의 공통된 의견. 멀티미디어를 활용한 풍부한 정보 제공, 콘텐트 창작과 공유까지 한번에... why not?

의료분야에서 쓰이는 iPad의 예.


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