Customers buy their shiny fitness trackers, show them off to friends, and then wear them religiously for maybe a month or two. Not long after, many get bored and throw the gadgets in a drawer. How do you motivate customers to keep wearing these wrist bands, to the point they might even pay for future services?
Fitbit - share your fitness data with friends, stoking your competitive urges.
Samsung - Gear Fit with a sophisticated heart rate sensor.
Jawbone offers a more stylish alternative with the Up.
GOQii - using real, live personal trainers, and crucially, it can get them for low prices by outsourcing to Mumbai, India. GOQii gives its trackers away for free, and charges $99 for a six-month service of daily texting with a coach that analyzes users’ data, and calls them once a month.
