UX1 컨설팅 그룹
Showing posts with label 2014. Show all posts
Showing posts with label 2014. Show all posts
Thursday, May 21, 2015
Wednesday, July 16, 2014
Tuesday, July 8, 2014
Gartner Says Worldwide IT Spending on Pace to Grow 2.1 Percent in 2014
http://www.gartner.com/newsroom/id/2783517
Table 1. Worldwide IT Spending Forecast (Billions of U.S. Dollars)
2013
Spending |
2013
Growth (%) |
2014
Spending |
2014
Growth (%) |
2015
Spending |
2015
Growth (%) | |
Devices
|
677
|
1.1
|
685
|
1.2
|
725
|
5.8
|
Data Center Systems
|
140
|
-0.1
|
140
|
0.4
|
144
|
2.9
|
Enterprise Software
|
300
|
5.1
|
321
|
6.9
|
344
|
7.3
|
IT Services
|
932
|
0.0
|
967
|
3.8
|
1,007
|
4.1
|
Telecom Services
|
1,624
|
-1.2
|
1,635
|
0.7
|
1,668
|
2.0
|
Overall IT
|
3,673
|
0.0
|
3,749
|
2.1
|
3,888
|
3.7
|
Source: Gartner (June 2014)
Trends in Consumer Mobility Report 2014
http://newsroom.bankofamerica.com/sites/bankofamerica.newshq.businesswire.com/files/press_kit/additional/2014_BAC_Trends_in_Consumer_Mobility.pdf
Thursday, May 29, 2014
Thursday, January 30, 2014
The mobile inevitability: How CNN is prepping for the majority-mobile audience coming in 2014
http://www.niemanlab.org/2014/01/the-mobile-inevitability-how-cnn-is-prepping-for-the-majority-mobile-audience-coming-in-2014/
Pew Research says 63 percent of U.S. adult mobile owners use their phone to go online — all media companies are seeing a lift in their mobile stats. ESPN’s mobile audience surpassed desktop readers in late 2013; traffic to the BBC’s website is majority mobile on weekends. (Major technology companies long ago passed that barrier — 48 percent of Facebook’s active users are now onlyusing mobile over a given month.)
Pew Research says 63 percent of U.S. adult mobile owners use their phone to go online — all media companies are seeing a lift in their mobile stats. ESPN’s mobile audience surpassed desktop readers in late 2013; traffic to the BBC’s website is majority mobile on weekends. (Major technology companies long ago passed that barrier — 48 percent of Facebook’s active users are now onlyusing mobile over a given month.)
Friday, January 10, 2014
Wednesday, January 8, 2014
CES 2014: Four mega-trends for the professionals
http://www.zdnet.com/ces-2014-four-mega-trends-for-the-professionals-7000024727/
1. Wearables
2. The Internet of Things
3. Contextual computing
4. Consumerization of business tech
Monday, January 6, 2014
Top Digital Marketing Trends in 2014
http://socialmediatoday.com/anitaloomba/2035211/top-digital-marketing-trends-2014#!
Content continues to be king
Growth of video marketing
Social media diversification
+ mobile...
Mobile Advertising Projected to Increase 64% in 2014
http://mashable.com/2014/01/03/native-mobile-advertising/#!
Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.
Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.
Monday, December 23, 2013
Former Windows Leader Steven Sinofsky Presents 10 Mega Trends In Tech For 2014
http://www.businessinsider.com/10-mega-trends-in-tech-for-2014-2013-12?op=1
http://blog.learningbyshipping.com/2013/12/17/designing-for-exponential-trends-of-2014/
http://blog.learningbyshipping.com/2013/12/17/designing-for-exponential-trends-of-2014/
Friday, December 20, 2013
PREDICTIONS FOR JOURNALISM 2014: A NIEMAN LAB SERIES
http://www.niemanlab.org/collection/predictions-2014/
PABLO BOCZKOWSKI
“The year ahead might bring news organizations that will pay more attention to the public. While that might be good for their bottom lines, it might also be bad for the quality of our democratic life.”
CORY HAIK
“Now is the time to push the boundaries and use the best of those worlds in the service of storytelling.”
MARTIN LANGEVELD
“No grand strategy, no new business models for news will emerge from Omaha. Ultimately, these papers will be closed or sold.”
SUE SCHARDT
“We will begin to see fresh faces and hear new and unexpected voices on public media platforms that will grow over time.”
ED O'KEEFE
“Instagram, Facebook, Vine, Twitter, and Snapchat (srsly) are news mediums — because that’s where the audience is.”
REYHAN HARMANCI
“The most successful media companies have figured out how to translate their core ideas into any number of forms.”
ELIZABETH GREEN
“More niche nonprofit news organizations will be unmistakably good for democracy. The more knowledgeable our news sources, the more knowledgeable we can be as citizens and policymakers.”
JASON KOTTKE
“The Stream might be on the wane but still it dominates. All media on the web and in mobile apps has blog DNA in it and will continue to for a long while.”
JENNA WORTHAM
“The demand is there if the experience is new enough and original enough.”
JAMES ROBINSON
“2014 is the year that newsrooms will begin to think of analytics as a way to increase the quality of their readership, not just thequantity.”
TASNEEM RAJA
“The levels of wit, critical thinking, domain knowledge, netspeak literacy, digital acumen — and, of course, diversity — on display in these conversations should have editors sitting up and taking note.”
JUSTIN AUCIELLO
“Covering the realities of everyday life — car accidents, house fires, general police activity, weather emergencies — is well suited to the citizen journalist.”
CARRIE BROWN-SMITH
“The startups most likely to succeed will be those that are closest to their communities and that have an intimate understanding of their readers’ information-seeking behaviors and motivations.”
LAUREN RABAINO
“We’re limiting the opportunity for our readers to understand all the intersecting impacts by reducing context to a few paragraphs of background.”
KATIE ZHU
“Newsrooms are going to start thinking about responsive in terms of tailoring experiences based on a reader’s context in the physical world.”
RICK EDMONDS
“One- or two-time visitors are not a business opportunity — they are an accident.”
EVAN SMITH
“The hand-wringing about native advertising will give way to hand-clapping at the prospect of someone paying for serious journalism.”
RASMUS KLEIS NIELSEN
“When it comes to the future of news, as when it comes to so many other things, it is worth following the money.”
SARAH MARSHALL
“News sites will find new ways to use social media to surface stories from the archives and extend the lifecycle of content.”
ADRIENNE LAFRANCE
“Just imagine having a beat not tethered to a physical place or set topic, but an abstract and ever-changing linked set of ideas that you get to explore in real-time with other curious people.”
HASSAN HODGES
“The initial consumer of content is increasingly not human. The consumer is software, and software’s favorite food is data.”
MANDY BROWN
“No story should depend upon the presence of videos and other interactive elements; stripped of all styles and embeds, a story should remain readable and compelling on its own.”
JIM SCHACHTER
“Our news reports and stories increasingly will be produced and packaged in forms divorced from the formats dictated by a radio clock.”
DAMON KIESOW
“Apple has once again short-circuited an entire industry and started a land grab to connect the realms of digital advertising and physical transactions.”
MATT HAUGHEY
“In the end, they spark important conversations about important topics, and those conversations don’t feel lessened if and when an original story gets undermined.”
MARIA BUSTILLOS
“The most interesting thing about the cream rising to the top faster is that the best writers on a given subject can find each other faster.”
MATT WAITE
“It’s a matter of time — and I think that time is 2014 — until a paparazzo with no training and a drone bought off the Internet crashes into a very pretty face.”
PHILIP BUMP
“We’ve proven to be relatively bad at verifying authenticity in the face of a culture that seems weirdly amused by tricking the press.”
JENNIFER BRANDEL
“Audience engagement techniques will begin shifting away from the mindset of ‘What can they do for us?’ to ‘What can we do for them?’”
JAN SCHAFFER
“Let’s stop the handwringing about losses in legacy journalism and work on creating and growing the next acts in media.”
ERIKA OWENS
“In 2014, we’ll all need to challenge ourselves to more publicly share and document not just how we deal with insecurity, but how we build our skills, networks, and confidence.”
SCOTT KLEIN
“Every skill you don’t have leaves a whole class of stories out of your reach. And data stories are usually the ones that are hiding in plain sight.”
ALLEN TAN
“Institution-making is a messy process, but it doesn’t have to be a lonely one.”
MICHAEL SCHUDSON
“The answer will be what it has been since Walter Lippmann got it right 90 years ago.”
FIONA SPRUILL
“Smart journalists should experiment now, because at least one of these devices will move out of the geeks-only realm before we know it.”
RAJU NARISETTI
“The privileged status a newsroom enjoys ought to come with accountability and a responsibility to help sustain both journalism and the business of journalism.”
2014 Digital Trends And Predictions From Marketing Thought Leaders
http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/
a huge increase in location-based marketing.
The social, mobile web has digitized information and allowed us all to connect with anyone, anywhere.
One of the biggest trends involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend.
Cognitive computing is next big digital trend helping human experts make better decisions in many capacities.
2012 was the year of acquisition, large fan/follower numbers, and fast-growing communities.
2013 was a year of engagement and content optimization: marketers realized that vanity numbers were not enough, that to continue to show real growth and solid KPIs they needed to engage their communities in a more meaningful way.
2014 will be a year of advocacy: marketers realizing that with growth of their social communities stagnating and the big content machine churning 24/7 they need a more cost-effective and more impactful way to reach current and new customers long-term in a sustainable way.
Marketers are going to have to come to terms with disappearing social media. Expect marketers to explore new, creative ways of reaching consumers who prioritize privacy.
Smartphones and tablets have effectively become the center—and integrating components—of consumers’ multiplatform lives.
Facebook has changed its news feed algorithm which resulted in the decline of the organic reach. Twitter is a public company that must drive revenues. Google Plus has introduced ads.
If 2013 showed us anything it’s that content is king and in 2014 those who use it wisely in their marketing plans will succeed.
As wearable technology (Google Glass, fitness bands, Samsung Galaxy Gear) becomes ubiquitous in 2014, the amount of data created will provide a treasure trove of insights for marketers.
Customers are the lifeblood of any company, and in 2014 businesses will need to find ways to engage with their end users in more meaningful ways.
2014 will be the year that Advertorial 2.0 becomes a major part of the marketing mix for most companies. This has far-reaching implications for consumers, authenticity, journalism, marketing budgets, and the role of agencies and whether the future is more “social” or more “media.” I’m betting on the latter.
The best value brands can provide in social in 2014 is to listen, co-create with customers, integrate social into the product experience, furnish customer service, educate and evolve for the growth of the sharing economy,
In 2014, branded content marketing will be everywhere. more brands launch their own content platforms, similar to what we’ve already seen with P&G, Adobe and Coca-Cola.
a number of larger brands actually buy media companies in a “build it or buy it” scenario for content marketing.
BitCoin and Virtual Currency.
a convergence of the disciplines of UX and brand storytelling.
“lean” is no longer just the practice of tech entrepreneurs, but it’s making its way to innovators in non-profit organizations and government bodies
If your business has not considered starting a podcast, now is the time.
Anticipatory computing is like Google Now for everything, serving up information you want before you even know to ask for it, based on things like the language you use, your mobile location and calendar events.
people eagerly embracing technologies that empower them to achieve greater balance.
‘Internet of Things’.
Community
social listening solutions
Hoaxes will disrupt the digital world
collaborative economy
a huge increase in location-based marketing.
The social, mobile web has digitized information and allowed us all to connect with anyone, anywhere.
One of the biggest trends involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend.
Cognitive computing is next big digital trend helping human experts make better decisions in many capacities.
2012 was the year of acquisition, large fan/follower numbers, and fast-growing communities.
2013 was a year of engagement and content optimization: marketers realized that vanity numbers were not enough, that to continue to show real growth and solid KPIs they needed to engage their communities in a more meaningful way.
2014 will be a year of advocacy: marketers realizing that with growth of their social communities stagnating and the big content machine churning 24/7 they need a more cost-effective and more impactful way to reach current and new customers long-term in a sustainable way.
Marketers are going to have to come to terms with disappearing social media. Expect marketers to explore new, creative ways of reaching consumers who prioritize privacy.
Smartphones and tablets have effectively become the center—and integrating components—of consumers’ multiplatform lives.
Facebook has changed its news feed algorithm which resulted in the decline of the organic reach. Twitter is a public company that must drive revenues. Google Plus has introduced ads.
If 2013 showed us anything it’s that content is king and in 2014 those who use it wisely in their marketing plans will succeed.
As wearable technology (Google Glass, fitness bands, Samsung Galaxy Gear) becomes ubiquitous in 2014, the amount of data created will provide a treasure trove of insights for marketers.
Customers are the lifeblood of any company, and in 2014 businesses will need to find ways to engage with their end users in more meaningful ways.
2014 will be the year that Advertorial 2.0 becomes a major part of the marketing mix for most companies. This has far-reaching implications for consumers, authenticity, journalism, marketing budgets, and the role of agencies and whether the future is more “social” or more “media.” I’m betting on the latter.
The best value brands can provide in social in 2014 is to listen, co-create with customers, integrate social into the product experience, furnish customer service, educate and evolve for the growth of the sharing economy,
In 2014, branded content marketing will be everywhere. more brands launch their own content platforms, similar to what we’ve already seen with P&G, Adobe and Coca-Cola.
a number of larger brands actually buy media companies in a “build it or buy it” scenario for content marketing.
BitCoin and Virtual Currency.
a convergence of the disciplines of UX and brand storytelling.
“lean” is no longer just the practice of tech entrepreneurs, but it’s making its way to innovators in non-profit organizations and government bodies
If your business has not considered starting a podcast, now is the time.
Anticipatory computing is like Google Now for everything, serving up information you want before you even know to ask for it, based on things like the language you use, your mobile location and calendar events.
people eagerly embracing technologies that empower them to achieve greater balance.
‘Internet of Things’.
Community
social listening solutions
Hoaxes will disrupt the digital world
collaborative economy
Thursday, December 19, 2013
Gartner: Top 10 Strategic Technology Trends For 2014
http://www.forbes.com/sites/peterhigh/2013/10/14/gartner-top-10-strategic-technology-trends-for-2014/
1. Mobile Device Diversity and Management
2. Mobile Apps and Applications
3. The Internet of Everything
4. Hybrid Cloud and IT as Service Broker
5. Cloud/Client Architecture
6. The Era of Personal Cloud
7. Software Defined Anything
8. Web-Scale IT
9. Smart Machines
10. 3-D Printing
Forrester: Top Technology Trends for 2014 And Beyond
http://www.forbes.com/sites/peterhigh/2013/11/25/forrester-top-technology-trends-for-2014-and-beyond/
1. Digital convergence erodes boundaries
2. Digital experience delivery makes (or breaks) firms
3. APIs become digital glue
4. The business takes ownership of process and intelligence
5. Firms shed yesterday’s data limitations
6. Sensors and devices draw ecosystems together
7. “Trust” and “identity” get a rethink
8. Infrastructure takes on engagement
9. Firms learn from the cloud and mobile
10. IT becomes an agile service broker (or fades away)
Wednesday, December 18, 2013
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