http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=160160
- ABC research into how viewers consume video on the iPad has revealed three emerging trends:
micro-mobility (a desire to access content anywhere and anytime)
parallel play (one person using the iPad, while another uses a different device simultaneously)
and marathoning (watching a run of episodes of a show, one after the other).
+ parents find their kids eager to grab the devices.
