The Price "Increase" is Actually Hurting Revenue
The previous lowest tier pricing was $10/month, that got you 1 DVD at a time and access to streaming. Instead of keeping the bundle pricing, Netflix now charges $7.99 for each service with no discount for getting them both. Netflix stated in its Q3 10-Q that the number of subscribers who get both services is declining, and the vast majority of new signups opt for 1 service or the other.
