- 70% of users log in as soon as they start their PC
- Can lead to 'addiction' say researchers
- Poorly educated use site the most
- Heavy users feel less happy and content with their lives
The average user spends 75 minutes per day on Facebook
The average user logs on to Facebook 6.1 times per day
70% log in every time they start their computer or web reader
26% feel ill at ease if they do not get to log in regularly
Women spend on average 81 minutes per day on Facebook
Men spend on average 64 minutes per day on Facebook
Swedish survey, which polled 1,000 people aged 18-73