Monday, April 23, 2012

TV Dramas Account for Most Primetime Viewing, Timeshifting and Ad Spend

 when watching at home, 43 percent of timeshifted primetime broadcast programming is played back the same day it was recorded and 88 percent is played back within three days.

  • During primetime, the share of viewership devoted to sitcoms has risen steadily over the past three years.
  • $72 billion was spent on TV advertising in the U.S. in 2011, with $14 billion allocated during these five traditional primetime genres..
  • More than half of all broadcast TV product placements during primetime took place on reality programs (4,664).