Friday, October 12, 2012

Internet ad revenue hits $17B, mobile ad revenues double in first half of 2012

Internet ad revenues are up 14 percent in the first six months of 2012, hitting a new record $17 billion. And that 14 percent increase is dwarfed by mobile’s nearly doubling — a 95 percent increase — to hit $1.2 billion.

In addition, digital video ad revenue grew by 18 percent to just over $1 billion while search revenues for the first quarter were up 19 percent to $8.1 billion, and display ad revenue was up just four percent to $5.6 billion.