Donghun Chung - zephyr
professor and consultant in digital media
Monday, December 2, 2013
Viral content is going to be a terrible business model
http://pando.com/2013/11/29/viral-content-is-going-to-be-a-terrible-business-model/
viral has a few that have no easy solution:
Demographic Swings
Campaign Planning
Crowding Out
Voice
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