Thursday, January 30, 2014

The mobile inevitability: How CNN is prepping for the majority-mobile audience coming in 2014

 Pew Research says 63 percent of U.S. adult mobile owners use their phone to go online — all media companies are seeing a lift in their mobile stats. ESPN’s mobile audience surpassed desktop readers in late 2013; traffic to the BBC’s website is majority mobile on weekends. (Major technology companies long ago passed that barrier — 48 percent of Facebook’s active users are now onlyusing mobile over a given month.)