Tuesday, March 18, 2014

Meet The Wearable Gadget That Outsources Your Personal Trainer To India


 Customers buy their shiny fitness trackers, show them off to friends, and then wear them religiously for maybe a month or two. Not long after, many get bored and throw the gadgets in a drawer. How do you motivate customers to keep wearing these wrist bands, to the point they might even pay for future services?

Fitbit - share your fitness data with friends, stoking your competitive urges. 
Samsung - Gear Fit with a sophisticated heart rate sensor.
Jawbone offers a more stylish alternative with the Up.

GOQii - using real, live personal trainers, and crucially, it can get them for low prices by outsourcing to Mumbai, India. GOQii gives its trackers away for free, and charges $99 for a six-month service of daily texting with a coach that analyzes users’ data, and calls them once a month.