Monday, March 10, 2014

Virtual Reality Startups Look Back to the Future

Thirty years after the first wave of virtual reality, new startups are determined to take it mainstream.

Alex Schwartz, CEO of Owlchemy Labs, says the potential isn’t limited to video games. “We’ve been thinking about school field trips,” he says. “Their purpose is to allow students to experience the world about which they’ve only learned from their teachers and textbooks. When a child can experience the grandeur of a Tyrannosaurus rex skeleton for the first time at a science museum, it’s unlike anything else. Pictures can’t describe the sense of scale felt when seeing a full-size dinosaur skeleton in the flesh, but VR is able to replicate that sense of scale to allow for these amazing experiences in the classroom, especially when visiting a physical location is impossible.”