Friday, May 9, 2014

10 mobile marketing statistics to help justify your budget

1. Spending on mobile advertising will grow substantially year-over-year across industries

2. Consumers are less likely to comparison shop when using a mobile app

3. More than half of consumer time spent on the Internet is on mobile devices

4. The growing intersection of mobile and the retail experience becomes a bigger priority

5. Mobile traffic will grow significantly in the next five years with no end in sight

6. Video will continue to represent a majority of activity occurring on mobile devices

7. Facebook mobile users continue to exceed Facebook desktop users

8. Redeeming mobile coupons is on the rise

9. Twitter was born on mobile and continues to offer opportunities for growth on these devices

10. A majority of mobile searches result in immediate action