Wednesday, February 27, 2013

Nielsen Redefines "TV" To Include Your iPad And Xbox

Nielsen Redefines "TV" To Include Your iPad And Xbox

http://readwrite.com/2013/02/21/nielsen-internet-tv-ratings

Nielsen is going to start tracking select online video sources like Amazon, Netflix and Hulu as well as streaming devices like Xbox 360 and other gaming consoles. By the end of the year, TV viewership from iPads will be counted as well. That's good, considering the rising popularity of iPad apps like YouTube, Netflix and Hulu Plus and the ongoing push by cable operators and networks to make shows available on tablets.