Wednesday, November 6, 2013

Six lessons The Wall Street Journal learned from its experiment in reality TV

1. New kinds of storytelling can mean new kinds of audiences
2. All great storytelling requires great characters
3. Journalists influence the outcome of a story, and sometimes that’s okay
4. “Interactive” is not a one-size-fits-all designation
5. Always look for ways to complement other areas of the newsroom
6. Don’t be afraid to loosen up, even if you’re The Wall Street Journal