http://www.niemanlab.org/2013/11/six-lessons-the-wall-street-journal-learned-from-its-experiment-in-reality-tv/
1. New kinds of storytelling can mean new kinds of audiences
2. All great storytelling requires great characters
3. Journalists influence the outcome of a story, and sometimes that’s okay
4. “Interactive” is not a one-size-fits-all designation
5. Always look for ways to complement other areas of the newsroom
6. Don’t be afraid to loosen up, even if you’re The Wall Street Journal
